Mission Statement

Mission Statement
Cable Positive will mobilize the talents, resources, access and influence of the cable and telecommunications industry to raise HIV/AIDS awareness; support HIV/AIDS education, prevention and care; and strive to end stigma by creating a more compassionate climate for people whose lives have been affected by HIV or AIDS.

Cable Positive was founded in February 1992 by three concerned cable executives, Jeffrey Bernstein, then with Request Television, Brad Wojcoski of HBO and June Winters, with the mission of organizing cable’s resources in the fight against AIDS. Since then, Cable Positive has grown to include supporters from every major network, MSO, system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers.

For more than a decade, Cable Positive has utilized the power of cable television to raise AIDS awareness, promote HIV prevention and reduce stigma and fear surrounding the disease through our powerful award-winning public service announcements (PSAs). You can join the fight by airing our PSAs in support of:

December 1 – World AIDS Day

February 7 – National Black HIV/AIDS Awareness Day

May 19 – National Asian and Pacific Islander AIDS Awareness Day

June 27 – National HIV Testing Day

October 15 – National Latino AIDS Awareness Day

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HIV/AIDS Information